Chief Cosmetic Lead & Director of SEND ME Cosmetics
Mama Laguda is the leading matriarch and Chief Cosmetic Lead for SEND ME Brands, directly overseeing the development of our specialized botanical skincare and external cellular tissue formulations. Operating with deep, generational wisdom passed down through sub-Saharan lineages, she champions the philosophy that what goes onto the body must be as pure, raw, and uncompromised as what goes into it.
As a master curator of native elements, Mama Laguda has rejected commercialized cosmetic shortcuts, synthetic chemical fillers, and hormone-disrupting fragrances that suffocate the skin’s natural lipid barrier. Instead, she utilizes raw, farm-harvested African black soap matrices, native volcanic ash, and wild honey infusions to deep-cleanse pores, restore oxygen delivery to damaged skin cells, and accelerate tissue regeneration during acute physical stress.